What is goodgolfnotbad?

Founded by Todd Moyse, goodgolfnotbad is a golf brand built for those of us who love the game - even when we’re pretty f*cking bad at it.

This isn’t about tradition. It’s about turning up, shanking one into the trees, laughing it off, and still showing up like you belong.

Born from the frustration (and obsession) of not being very good, goodgolfnotbad is about wearing gear that helps you feel like you’re in it — even when your game isn’t. It’s a blend of timeless golf spirit and streetwear edge, made for people who take the game seriously, but not themselves.

We’re here for the chunkers, the duffers, the “one good shot” that keeps you coming back. We make limited collections of golf staples — clean, functional, and designed to go from tee time to whatever’s next.

This is a space for the ones who play by their own rules — but still respect the game. For anyone who finds joy in every round, no matter how many fairways they miss.

goodgolfnotbad
A community of bad golfers, in it for the love of the game.